Most viewed
 

Logo runs the show. Part 2 Views:812

The mail goal of logos is to identify a trademark on the market, to create an image that would be easy to keep in mind and recognize and that would impress potential clients and customers. A logo is a precious tool helping identify a brand. The presence of a logo guarantees the quality of goods to a consumer. This is company’s or product image. That’s why the logos creation is a process, to which a lot of attention is paid in both marketing and PR. Logos are designed in accordance with some rules that make it possible, to make a logo as efficient for a company as possible. The logo design creation: a logo must be readable, easy to see and arouse positive emotions. It can be achieved with the help of professional images, corporate colors, fonts. A logo must be unique and copyrighted. Types of logotype: * text; * symbolic; * combined. A logo can be drawn on packing materials and also used in advertizing campaigns. A logo should be placed on any kind of advertising vehicle (signboards, plates, printed things, marketing documents, stands, big boards and on the website or in a flesh presentations). A good logo expresses identity, protects the brand and the position of goods or services on the market. A good logo turns a company into the leader.

Read more:

Comments:

No comments posted on this article.

Add comment
Name*:
URL:
Comment*:
Security code: