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Logos and their evolution in 2007. Part 2 Views:178

Vinyl toys

The sub-culture of small figurines cast in vinyl influences more and more the logos designs. These publicity characters that represent a kind of borderline between logos and talismans appear more and more often in a form of two-dimensional logos.


Logos with growing branches, flowers, sprouts and other botanical fantasies are characteristic of modern corporate design, especially with regard to retail trends.


The halves of an image invite a spectator to take part in the creative process, to complete a logo independently, which is an efficient way of attracting attention. The subtle moment is that the half must not be too sophisticated so that a spectator doesn’t think over it too much.

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